Mike Omar’s plan is based on using Google to earn money. If you’ve heard of SEO, then you know what this means. He started earning big money when he figured out how SEO worked and how it was used to increase traffic on a website.
When you look up something in Google, for example, ‘Build a treehouse’, the results turn up in order of importance. The first result is what Google thinks will satisfy your search the best. If you write an article which ranks high up on the search results page, people are much more likely to click on it, meaning more traffic and therefore more income. So the big question is, how do I rank high on the page? Search-Engine Optimization (SEO).
By introducing specific keywords into you articles and following other SEO tips, you can get your website to rank high on the results. However, will you ever rank higher than Apple for the keyword ‘iPhone’? Very unlikely. As a simple blog writer, the catch is to find keywords which are not too popular but which are still frequently searched for, so you can actually get high on the first results page.
To determine whether you could rank for a certain keyword, you first have to see what the competition is like. The ‘strength’ or ‘power’ of a result on the search page is called the Page Rank, or Page Authority. I have an extension called MozBar which tells me the PA of each result. The higher the PA, the stronger the wesbite.
On Omar’s website is a formula he uses to calculate how much money ranking high for a certain keyword will earn you, so you know if a keyword is worth it or not. After that, his plan is pretty simple. Find 10 completely different keywords or niches that you are interested in, and make a website for each one. Then, for each website, find minimum 10 keywords which are related to the main one and for which you could rank high on Google’s main page. For example, ‘gap year’. Ranking high for ‘gap year’ is pretty hard since the high ranked websites have a high PA. Through Keyword Research using Google Adwords (will explain in another post), you find words such as ‘gap year jobs europe’ or other similar terms for which you could rank pretty high.
After that, you roughly write a good quality article on each ‘high-ranking’ keyword you found, meaning your articles will rank high over time and so will your website, earning you a decent income.
There are some other technicalities which are all thoroughly explained in Omar’s plan, but this is the general idea. It means putting in a lot of work for about 6 months or so and then leaving each website to earn traffic on its own.
After going through the entire video lessons, I liked the idea and I thought it could gain me a ton of website and article-writing experience, whether it was a success or a fail. So I started some research and so far have an outline for one website. Not only can I rank high for the keywords I found, but the main topic is something I have experience in and which I enjoy: gap years (used in the example). The research is pretty time-consuming and monotonous, but I am willing to try it out.
I will keep this post updated!